Integrating Multiple Stakeholder Issues in New Product Development: An Exploration
نویسندگان
چکیده
منابع مشابه
Integrating Knowledge Management into New Product Development
3 Most of the research studies in New Product development (NPD) are descriptive, outlining the Critical Success Factors (CSFs) of successful new products. This paper will go beyond the surface of these CSFs to investigate how a knowledge resource can be generated from these factors through a more rigorous approach to the process of knowledge management (KM). It has been evidenced that the ineff...
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 2012
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2012.01004.x